Who We Are
Vegas
We Love What we Do
Let our experienced team lead the way! We take great pride in the relationships we build and promise to work relentlessly to help you achieve your goals.
Our Reviews
Our Passion has a Purpose
27,000+
Reached
Year to Date
15+
Years
in the Business
#1
Real Estate
Facebook Page
2100+
Total
Homes Sold
Joe Herrera
Broker / Co-Founder
Joe Herrera brings both passion and a deep sense of responsibility to his role as a Las Vegas area REALTOR®.
He sees himself not as a sales person, but as a professional who guides his clients through the major life event of buying or selling a home.
Since Joe believes it's his responsibility to negotiate the most favorable outcome for each of his clients, he shuns the opportunity to add to his income by representing both sides in a transaction. It's simply not possible to get the best price and terms for two parties with opposite goals. Joe does represent both buyers and sellers – but never both sides in the same transaction.
Joe lives and works by the motto: "Don't worry, I'll take care of it." His clients soon learn that whether it's a problem to be solved or a detail to be handled, they can count on him to do just that.
Taylor Prince
Broker / Owner
Vision, patience, unsurpassed marketing and negotiating skills, self-confidence, perseverance, and the rare ability to truly understand ones clients, are qualities that make a world class Real Estate Agent. Demonstrating those talents from the beginning of his home selling career almost 10 years ago has made Taylor elite among the City's professionals. His superlative track record of million dollar transactions is built upon the purchase and sale of prestigious estates, land parcels, single family homes, and all types of investment properties.
Taylor's number one priority is the satisfaction of his clients needs, goals, and objectives. His roster of discerning repeat and referral clientele is a testament to his focus on meeting these goals. Ranging from executives of billion dollar corporations, celebrities, government entities, banks, and first time buyers, all know that Taylor will work tirelessly to find and negotiate their requests. Keeping a finger on the pulse of the local real estate market has allowed him to masterfully create solutions for even the most complex real estate transactions.
With family roots dating back to the early settlers in the Las Vegas Valley, Taylor has a deep love and understanding for Southern Nevada. His early interest in investment, ownership, and land development have led to an illustrious career leading one of Vegas' most successful teams.
Taylor Prince and Joe Herrera have been owners of the Joe Taylor Group since 2005.
Porter Herrera
Donald Pisciotta
Our Process is Two Fold
Digital Marketing
We use our large digital marketing audience & experience to generate interest, offers, & sales for our listing clients.
Our Approach
We use our strategic relationships & creative approach to home discovery to find & aggressively negotiate on behalf of our home buying clients.
Everything in one Place
PLACE provides value to our clients by connecting them with industry leaders who waive unnecessary fees and charges, employ state-of-the-art search technology, guarantee transaction transparency, and provide a consistent experience to buyers and sellers in any price point in any geographic location in North America.
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