Marketing Your Home... We Have a Plan!
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Make your home stand out with The Joe Taylor Group
Today's technology makes it easier than ever for consumers to view any listing on the market. As agents, we can enter a home into the MLS, click a button, and watch it automatically appear on Zillow, Trulia, etc.
Unfortunately, that can also make it harder for Buyers to distinguish one listing from another. After a certain point, they all tend to look the same.
We wanted Joe Taylor Group listings to stand out from the crowd, so we decided to keep pushing.
In fact, our unique way of marketing our listings stood out so much that we were asked to present on the topic at Curaytor Excellence, a national real estate convention held in Orlando.
The following is a quick breakdown of how we do it:
If there is one thing we know for sure, it's that Buyers LOVE looking at great pictures of homes.. and lots of them!
Every listing we take receives professional photography; that's been a standard of ours for years. We use these photos EVERYWHERE. Facebook, JoeTaylorGroup.com as well as our aggressive Direct Mail campaigns.
We've partnered with the right photographers to make sure our listings have every advantage we can provide over the competition and their listing is shown in it's best light.
Your home is special, so the way it's presented should reflect that. There is our way and a wrong way to describe a property:
#WrongWay: You don't have a "4BD 2.5BA w/lrg yard". 👎🏼
#OurWay: Your Property has "4 Large Bedrooms - Over 1/4 Acre Lot - Pool & Spa - Perfect for Entertaining!".
Your kitchen has "Modern Designed - Gourmet Kitchen - Perfect for Large Gatherings".
When guests step into your home, they notice the "Highly Upgraded Flooring and Fixtures. Including Wood Floors - Stainless Steel Appliances - Vaulted Ceilings".
If Buyers hear your home's story, they'll fall in love with it too.
We'll tell them that story.
And we'll make sure they know what makes your home so special.
The biggest reason we're able to tell your Property Story is because we can control the presentation of it on our website.
The MLS, listing portals, and most broker sites all pretty much follow the same standard formatting. We're not given the freedom to change too much on sites we don't control.
On JoeTaylorGroup.com, the shackles have been released and we're free to show your home the way we envision it.
Now that we've created your amazing Property Story, how do we get Buyers to our website to see it? We employ a few different strategies, but chief among them is Facebook Marketing.
Over a period of just one year, our Facebook ads were seen over 25,000,000 times. Yes, we said Twenty Five Million!
We understand people don't go to Facebook to buy a home. But we know the people who are buying homes are on Facebook.
More than once, we've heard stories like: "We weren't looking to buy a home, but we saw your listing on Facebook and realized we had to have it".
Come join the fun and give us a Like.
Direct (Snail)Mail/ Brochures
Most real estate agents, if they do any marketing, decide to do EITHER "print OR "online" as their ONLY investment in selling your home. We leave no stone unturned. In addition to our aggressive online and social marketing, we invest our own money to create a complete print marketing kit for EVERY home we list. What is included?
- Custom "Text" Sign Rider - Most buyers won't call us direct, so we use this "Text for Info" sign rider.
- Postcards - Sent to potential buyers.
- Pick your neighbor Door Hangers- Hand delivered to your neighbors.
- Thank you cards - Sent to every Agent that shows your home.
- High Gloss Brochures - For Open Houses and Showings.
- Pass Along Cards - For you to give to friends and family who enquire.
- Business Cards - Specific to your listing for us to give to agents in our office.
Results = Unique Lead Generation
But what you really want to know is: Does it make a difference?
- 10,806 home buyers filled requested more info directly on our listings.
- With more than 25 Million Facebook page views in 2016, our Featured Facebook Listings gave our Sellers that advantage.
- More than half of our listings sold within the first week.
- 95% half of them sold at, or above, list price.
Not to mention that we set a few neighborhood sales records along the way.
All the marketing in the world won't matter if you don't have the right agent representing you. We have an entire team of full-time Realtors who take their jobs very seriously. When you hire one of us, you get us all.
Sell Your Home
Are you ready to sell your property? Are you ready to Love Your Listing Agent?
Call: 702-328-7653 | Email: [email protected]
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