Joe Herrera brings both passion and a deep sense of responsibility to his role as a Las Vegas area REALTOR®.

He sees himself not as a sales person, but as a professional who guides his clients through the major life event of buying or selling a home.

Since Joe believes it's his responsibility to negotiate the most favorable outcome for each of his clients, he shuns the opportunity to add to his income by representing both sides in a transaction. It's simply not possible to get the best price and terms for two parties with opposite goals. Joe does represent both buyers and sellers – but never both sides in the same transaction.

Joe lives and works by the motto: "Don't worry, I'll take care of it." His clients soon learn that whether it's a problem to be solved or a detail to be handled, they can count on him to do just that.