We Love What We Do

Let our experienced team lead the way!  We take great pride in the relationships we build and promise to work relentlessly to help you achieve your goals.


We love what we do. And it shows.

The Joe Taylor Group specializes in local home buying and selling. We effectively coordinate the purchase and sale of real estate, properties, residential homes, town-homes, condos, new construction, and land, based on our clients’ needs.  Our focus is two-fold.

1️⃣ We use our large digital marketing audience & experience to generate interest, offers, & sales for our listing clients.

2️⃣ We use our strategic relationships & creative approach to home discovery to find & aggressively negotiate on behalf of our home buying clients.


Average Listing Views


Real Estate Facebook Page


Years In The Business


Total Homes Sold

Meet Our Amazing Team


Vision, patience, unsurpassed marketing and negotiating skills, self-confidence, perseverance, and the rare ability to truly understand ones clients, are qualities that make a world class Real Estate Agent. Demonstrating those talents from the beginning of his home selling career almost 10 years ago has made Taylor elite among the City's professionals. His superlative track record of million dollar transactions is built upon the purchase and sale of prestigious estates, land parcels, single family homes, and all types of investment properties.

Taylor's number one priority is the satisfaction of his clients needs, goals, and objectives. His roster of discerning repeat and referral clientele is a testament to his focus on meeting these goals. Ranging from executives of billion dollar corporations, celebrities, government entities, banks, and first time buyers, all know that Taylor will work tirelessly to find and negotiate their requests. Keeping a finger on the pulse of the local real estate market has allowed him to masterfully create solutions for even the most complex real estate transactions.

With family roots dating back to the early settlers in the Las Vegas Valley, Taylor has a deep love and understanding for Southern Nevada. His early interest in investment, ownership, and land development have led to an illustrious career leading one of Vegas' most successful teams.

Taylor Prince and Joe Herrera have been owners of the Joe Taylor Group since 2005.


Joe Herrera brings both passion and a deep sense of responsibility to his role as a Las Vegas area REALTOR®.

He sees himself not as a sales person, but as a professional who guides his clients through the major life event of buying or selling a home.

Since Joe believes it's his responsibility to negotiate the most favorable outcome for each of his clients, he shuns the opportunity to add to his income by representing both sides in a transaction. It's simply not possible to get the best price and terms for two parties with opposite goals. Joe does represent both buyers and sellers – but never both sides in the same transaction.

Joe lives and works by the motto: "Don't worry, I'll take care of it." His clients soon learn that whether it's a problem to be solved or a detail to be handled, they can count on him to do just that.

Director of Operations

Whitney is personable and fun to be with. She seeks to help all those around her

Partner/Team Leader - Joe Taylor Group

Angie Lauer in a top 250 agent who moved to Las Vegas in 2015 after a five year stay in Reno, Nevada. Angie has spent most of her life in Northern and Southern California, but is now happy to call Las Vegas her home! Angie's father was in the military and she grew up moving quite a bit, so she adapts easily to any situation.

Partner - Joe Taylor Group

Originally from Tucson Arizona, Jake has  been happily living in Las Vegas since 2008 and is a proud local! A 23 year US Air Force veteran who has moved more times than he can remember, and is a father to a beautiful daughter.  Jake is a full-time Realtor who will bring his military background to work for you.  Jake has a plethora of experience networking and negotiating with people and corporations to secure the best deal. Attention to detailed is a staple of Jake’s credo, he will not stop working for you! 

Partner - Joe Taylor Group

Jayden has called the great city of Las Vegas home for nearly all of his life. There is nowhere on earth he would rather live! Helping his friends, that he meets everyday find homes, brings him great satisfaction and joy. Ask anybody who knows him, and they will tell you that Jayden is a very social and friendly person! Ever since he was a little kid, he has loved meeting new people. He once, at the age of six, had a full on conversation with a random stranger at Disneyworld about his vast collection of Disney movies and about his house in Las Vegas!


Rachel has been a member of the Las Vegas community since 2000, so she considers herself a "local." She's originally from Southwest Missouri and is a midwesterner at heart- friendly and enthusiastic and ready to tackle any job with positivity and drive.

On the personal side, Rachel feels the most important "hats" she wears are those of being a wife and mom. Her husband has been a police officer for 22 years and has been serving the Las Vegas community since 1999. Rachel is a mom of 4 rowdy boys who keep her on her toes every moment of each day. She feels like nothing can replace good quality time with her family and she enjoys serving at her boys' schools and her family's church.

Rachel knows that buying a home, the largest purchase you'll probably ever make, can oftentimes be a stressful and time-consuming process. It is her goal, personally and professionally, to make that experience for you as simple, seamless and as stress-free as possible. With her charisma, enthusiasm, and eagerness to provide top-notch customer service, she will take your home buying experience to a level of extreme professionalism coupled with quality of service and care.

Agent - Joe Taylor Group

With business experience spanning over 15+ years, Ryan knows what it takes to understand a client’s needs and find solutions to meet them.  Ryan grew up in the Pacific Northwest where he was active in high school athletics and Boy Scouts, earning the rank of Eagle. After two years living internationally in Puebla, Mexico and becoming fluent in Spanish, he moved to Provo, Utah to attend BYU. While there, not only did he earn a Bachelor’s degree, but he also played on their baseball team for a season as a walk-on. Ryan is an active member of his church and strives to be known as one of strong moral values, character, and work ethic. In his free time, you will find Ryan with his high school sweetheart and their four kids playing family games or watching movies.

Thinking Of Selling Or Buying A Home?

Let our experienced team lead the way!  We take great pride in the relationships we build and promise to work relentlessly to help you achieve your goals.

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