Joe Herrera brings both passion and a deep sense of responsibility to his role as a Las Vegas area REALTOR®.

He sees himself not as a sales person, but as a professional who guides his clients through the major life event of buying or selling a home.

Since Joe believes it's his responsibility to negotiate the most favorable outcome for each of his clients, he shuns the opportunity to add to his income by representing both sides in a transaction. It's simply not possible to get the best price and terms for two parties with opposite goals. Joe does represent both buyers and sellers – but never both sides in the same transaction.

Joe lives and works by the motto: "Don't worry, I'll take care of it." His clients soon learn that whether it's a problem to be solved or a detail to be handled, they can count on him to do just that.

When you add Joe's patience and his genuine liking for people to the mix, you get a combination that leaves clients knowing that they have a friend and protector as well as a guide.

He's built a loyal following by always listening first to fully understand his clients' wants and needs; making sure they understand both the process and the significance of each decision they make and each document they sign; putting their best interests ahead of making a sale; and being available and responsive to them 24 hours a day. Whether it takes a day or a year to find that just right home, he never pushes.

Although he gets a special satisfaction from helping first time buyers and move-up buyers locate and purchase their dream homes, Joe also enjoys bringing a home to market - and his listing clients join his buyers in their praise for his services.

Because he knows the greater Las Vegas real estate market and its housing inventory so well (as a life long resident), he's skilled at creating an accurate market analysis, so his listings will sell for the highest price in the least amount of time. His detailed marketing plan always includes professional photography, followed by extensive on-line exposure, open houses, notification to his buyer list, and more.

Long distance clients appreciate that he is tech savvy and will use e-mail, text, photo, and video messaging to get them the information they want and need.

Whether working for the seller or the buyer, Joe is a fierce and skillful negotiator – a skill he says he developed through a lifetime of self-employment. He also maintains good relationships with all the other professionals involved in a real estate transaction – a practice that leads to cooperation and trouble-free closings.

With over 12 years in the Las Vegas real estate market, Joe has a rare combination of passion and experience that makes your home buying or selling experience one where you can make the best deal possible, in the least amount of time.